I love it when studies state the obvious

It's also interesting when life imitates studies. My lady and I just bought a coffee table, two end tables and a vacuum cleaner from Sears and we both weep like little babies while watching Extreme Makeover Home Edition (me more than her, actually...and I don't know why). But, saying that Anna Nicole Smith makes people less than likely to buy a product isn't exactly splitting the atom, now is it?

"Ty Pennington, the megaphone-wielding host of ABC's "Extreme Makeover: Home Edition," isn't the most recognized name in Hollywood, but he carries the most clout on Madison Avenue.
The celeb handyman, who sells his own line of housewares at Sears, is the best at getting consumers to pull out the credit card, a new study says.
... Sexpot Anna Nicole Smith, hotel heiress Paris Hilton, pop tart Britney Spears, supermodel Kate Moss and real estate mogul Donald Trump were all examples of celebs whose association made it less likely a person would buy a product, the study said."

P.S. The vacuum we bought kicks major ass. It's a Eureka Boss Smart Vac 4870. It finished ahead of ALL of the Dyson vaccuums in Consumer Reports' ratings and costs less than HALF of what they do. It's even got HEPA filtration. Our apartment actually SMELLS cleaner after vacuuming with it twice.